Larive South-Korea

Hyochang-dong 5-23
Seoul 140-896
Republic of Korea
Local contact:   
Peter Underwood


IRCLarive International’s  partner in Korea is IRC Limited (member since 1985).  For more than 30 years, IRC has been assisting western companies to enter, grow and improve in the $1 trillion Korean market.  Key services include market & industry surveys, strategy development, partner search, company evaluation, and strategy implementation.  IRC also assists foreign invested companies in Korea that are experiencing challenges to re-align their activities to meet head office expectations.

IRC is a strong partner in:

  • Market & Industry Surveys
  • Strategy development
  • Partner search & company evaluation
  • Negotiations & partnering
  • Strategy implementation (including FDI through greenfield or acquisitions)
  • Aligning local operations to meet head office expectations

Strong and emerging sectors in Korea:

Traditional Emerging
Automotive Business Services
Shipbuilding & off shore Food & agriculture
Machinery ICT
Construction materials & technologies Electrical & electronic


IRCWith a mixed team existing of 11 employees (4 Westerners and 7 Koreans), IRC has the cultural, linguistic, and country specific business skills necessary to succeed in Korea. Peter Underwood (founder of IRC) is a lifelong resident of Korea and specializes in bridging the cultural gap coaching Western executives work effectively in Korea. He recently published “First Mover” (in Korean) which promotes changes in Korean society needed for Korea to attain the next level of development: Review of Peter Underwood's New Book First Mover


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