Expert panel at Asian Challenge
Date: 10-06-2011
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The Asian retail market will grow significantly the upcoming years. This growing market is particularly interesting for potential investors and is based on the size of population as well as the growth expectations.

Due to urbanization in China, India and Indonesia the retail market continues growing. Other key factors of the substantial growth in the Asian retail sector include the strong economic growth, the increasing income per capital and the continuous developments in the retail infrastructure. In India and Vietnam demand for new goods and services continues to increase particularly in the upcoming middle class incomes. Also in Japan there are major opportunities.

Key issues

How do you realize a market entry in emerging countries where you face cultural differences and a dissimilar consumer behaviour?
How do distribution and sales channels work and how can local partners assist you?What are the main trends in the field of marketing and consumer behaviour in Asia?What kind of consumer policy and legal procedures will you face? (Certification/liability)

For further information please contact Eric Oving at eric.oving@larive.nl or Matthias Brienen at matthias.brienen@larive.nl

Last changed: 10-06-2011 at 11:30