As the global Fast Moving Consumer Goods (FMCG) market undergoes regional shifts and demographic changes, the industry is likely to experience several challenges. Sluggish growth in mature markets such as North America and Western Europe poses challenges to FMCG brands. With the success of private labels controlling an ever increasing proportion of shelf space and offering good value to budget-constrained consumers, FMCG brands need to find solutions to increase their added value through packaging and product innovations in developed markets. While emerging markets, with their rising average household incomes and large population sizes are showing unprecedented potential for the FMCG market. Emerging markets will be pivotal for the industry’s growth.
Larive International has a lot of experience within the FMCG market and has assisted many companies and their brands to enter Asia and Eastern- Europe.