The emerging markets are characterized by increasing and changing demand of local consumers. Growing industrial activity and economic growth lead to an increased need for supportive services such as financial, legal, ICT and also medical services. In the Netherlands these sectors are well represented and developed but in the international growth markets there is a lot of uncovered potential in these areas.

These supportive services are heavily influenced by and dependent on cultural aspects. Therefore it is not possible to simply export a readymade service from the Netherlands to such a market. A thorough understanding of local needs and the interaction with cultural norms and values are essential for a successful entry in these countries. Larive International can provide support to overcome these cultural differences and consequently facilitate a successful investment.