Good African Coffee was founded as “The Rwenzori Coffee Company” in 2003 by Andrew Rugasira, the company’s chairman and CEO.
The company is the first African-owned, quality coffee brand that can compete on equal footing with other world leading brands. Good African Coffee has championed the fair trade principle and treats coffee farmers as trade partners – paying them and their families fair prices for their produce. Moreover, Good African shares its profits equally to farmers and their families by investing in community projects that lead to sustainable economic and social well-being. In sum, Good African is a good corporate citizen that truly lives up to its name.
Good African got in touch with Larive to discuss her ambitions for diversification. Having explored the different options, Larive put together a team of specialists and executed a detailed feasibility study for the production of chocolate products, under the good African brand. This project was supported by the Dutch Government, for which Larive prepared a successful project application and managed the entire project. The resulting business plan and financial model provided the impetus for the next steps. In January 2016, Good African Chocolate was launched and the journey to add value to the finest Ugandan cocoa began.