24-05-2018

Explore your business opportunities for South Korea at 19 June in Zeist.

Peter Underwood will be in the Netherlands on Tuesday, June 19th. If you are interested further exploring and identifying the opportunities for your company in South Korea, we have the possibility to set-up a personal meeting with Peter Underwood at our office in Zeist.

South Korea

The economy in South Korea is the 4th largest in Asia and the 11th largest in the world. In just one generation, South Korea was able to rise from one of the poorest countries to a developed and high-income country. Rising exports and strong domestic consumption will fuel future economic growth.

South Korean is famous for its strong manufacturing base notably in semiconductors, electronics, shipbuilding and automotive. Besides, South Korea is planning on investing heavily into the agricultural sector. One of the plans is laid out to create several smart farm clusters by 2022, which will double the size of smart farms from the current 4,010 hectares to 7,000, while increasing the number of smart livestock farms from the current 790 to 5,750.

Larive International has been active in South Korea since 1985 through the partnership with IRC, a market entry advisory firm located in Seoul. Larive and IRC have successfully supported a range of clients with business intelligence, market entry and growth strategy advisory and business implementation in South Korea. IRC does not only support companies that first enter Korea, but also companies trying to align performance of Korean operations with expectations of the parent. The operations in South Korea are headed by Peter Underwood and his team.

Peter Underwood (MBA) speaks fluent Korean and has over 35 years of extensive experience in South Korea in which he obtained profound understanding of the Korean industries and business practices. Peter is skilled at identifying partners and developing critical relationships with business leaders and key Korean decision makers.

As an example, these clients successfully entered or expanded their business with the help of Larive International and IRC:

  • Monte Pizza – Feasibility study for the establishment of a high-quality pizza topping & packaging line.
  • Bugaboo – Business intelligence and establishing its local company.
  • Lutece – Market entry advisory.

“Few foreigners are as knowledgeable and influential on the South Korean business scene as Peter Underwood, senior partner at IRC Ltd., the Seoul consulting firm that has been a bridge for international firms doing business here and vice versa for more than two decades” The Wallstreet Journal

Meet Peter Underwood in Zeist

Peter Underwood will be in the Netherlands on Tuesday, June 19th. If you are interested further exploring and identifying the opportunities for your company in South Korea, we have the possibility to set-up a personal meeting with Peter Underwood at our office in Zeist. Please note that we have limited availability. You can send your request before June 10th to Phuongoanh.Tran@larive.com or reach us at +31(0)30 69 33 221.