Peter Rasmussen is director of AsiaBase research and fluent in Mandarin Chinese and has lived in China for more than 25 years. He has set up > 250 foreign companies in China (LEGO among others) and currently sits on the board of six foreign-invested companies in China. Peter specializes in providing strategic advice to top-level decision makers regarding China market entry and marketing strategies, focusing on how to handle emerging competition from fast-growing Chinese competitors.
Guestblog: Peter Rasmussen (Director Larive Group China) explains how to handle the Chinese drinking etiquettes: I could see that Jens Holgersen was sweating like an animal. He was […]
Dutch bakery innovation for China
In November 2018, the Dutch bakery consortium BakeryTechChina visited China to share their expertise in the industrial baking industry. The goal of the impact tour was to personally […]
BakeryTechChina explores and assists the Chinese industrial bakery market and generates first sales during 2nd impact tour.
BakeryTechChina, a delegation of Dutch companies specialized in the industrial bakery sector and the Dutch Government visited China from November 12-18 on a joint impact tour. The goal […]
Asia Business Forum united the Larive group partners
The Asia Business Forum (Zeist, the Netherlands, 17-19 May 2017) united the Larive Group partners from China, India, Indonesia, Korea, Malaysia, Myanmar, Philippines Thailand and Vietnam. Companies with […]
Market entry strategy China
BK Cookware specializes the design and production of all kind of cooking ware: cookers, pans, ovens, kitchenware and cutlery. Larive supported BK Cookware with developing a market entry strategy for China, assessment of legal options for establishing an own entity in China as well as all practical and procedural issues regarding such establishment. Along with this analysis, Larive compiled a feasibility study including financial projections for BK Cookware’s operations in China. In the end, Larive established BK Cookware’s WFOE.
Market research and market entry survey China
Vion Food Group is a leading processor of pork meat. Larive supported Vion with executing a research about the pork market in China, which included identification of pork importers, wholesalers, processors, distributors and key decision makers. Furthermore, Larive executed a legal assessment, in order to identify and gather all required licenses and permits to be active in the Chinese market. Larive organized a field visit in order to meet with pre-selected potential distributors and supported Vion with acquiring all required licenses and certifications in order to legally import their product in China.
When do we match?
When you have the ambition to enter selected markets in Africa, Asia or Central and Eastern Europe with a solid entry strategy
When you would like to take advantage of the experience of those companies who went before you
When you want insights from a trustworthy advisor that is with deeply embedded local know how
When a direct contact person in your home market makes you feel comfortable
When you want to benefit from 40+ years’ of experience with business development in high growth markets