Peter Rasmussen. Larive Group partner of AsiaBase in Suzhou, China

Peter Rasmussen

Larive Group China

Peter Rasmussen

Peter Rasmussen is director of AsiaBase research and fluent in Mandarin Chinese and has lived in China for more than 25 years. He has set up > 250 foreign companies in China (LEGO among others) and currently sits on the board of six foreign-invested companies in China. Peter specializes in providing strategic advice to top-level decision makers regarding China market entry and marketing strategies, focusing on how to handle emerging competition from fast-growing Chinese competitors.

News Cases

Blog

Asia Base’s 25-year anniversary

Larive Group partner Asia Base will celebrate its 25-year anniversary in Suzhou, China. Larive International looks back on a fruitful partnership and extensive track-record with successfully supporting clients […]

Blog

Blame it on the Chinese partner! (or?)

Guest blog: Peter Rasmussen (Director Larive Group China) addresses six typical root causes of problems in Joint Ventures in China. When pointing at someone – there are three […]

Blog

Chinese don’t ask questions – they ask answers!

Guest blog: Peter Rasmussen (Director Larive Group China) explains why you will be more successful if you ask answers, not questions in China. Chinese don’t ask questions – they ask answers! […]

Blog

GanBei! – here is your China investment agreement

Guestblog: Peter Rasmussen (Director Larive Group China) explains how to handle the Chinese drinking etiquettes: I could see that Jens Holgersen was sweating like an animal. He was […]

Blog

Dutch bakery innovation for China

In November 2018, the Dutch bakery consortium BakeryTechChina visited China to share their expertise in the industrial baking industry. The goal of the impact tour was to personally […]

Blog

BakeryTechChina explores and assists the Chinese industrial bakery market and generates first sales during 2nd impact tour.

BakeryTechChina, a delegation of Dutch companies specialized in the industrial bakery sector and the Dutch Government visited China from November 12-18 on a joint impact tour. The goal […]

Blog

Asia Business Forum united the Larive group partners

The Asia Business Forum (Zeist, the Netherlands, 17-19 May 2017) united the Larive Group partners from China, India, Indonesia, Korea, Malaysia, Myanmar, Philippines Thailand and Vietnam. Companies with […]

Establishing a wholly owned subsidiary in China

BK Cookware specializes in the design and production of all kind of cooking ware: cookers, pans, ovens, kitchenware and cutlery. Larive supported BK Cookware with developing a market entry strategy for China, assessment of legal options for establishing an own entity in China as well as all practical and procedural issues regarding such establishment. Along with this analysis, Larive compiled a feasibility study including financial projections for BK Cookware’s operations in China. In the end, Larive established BK Cookware’s wholly-owned subsidiary (WFOE) in China.

BK Cookware: Market entry strategy China

Industry,

Market research and market entry survey China

Vion Food Group is a leading processor of pork meat. Larive supported Vion with executing a research about the pork market in China, which included identification of pork importers, wholesalers, processors, distributors and key decision makers. Furthermore, Larive executed a legal assessment, in order to identify and gather all required licenses and permits to be active in the Chinese market. Larive organized a field visit in order to meet with pre-selected potential distributors and supported Vion with acquiring all required licenses and certifications in order to legally import their product in China.

Agrifood,

Contact

When do we match?

When you have the ambition to enter selected markets in Africa, Asia or Central and Eastern Europe with a solid entry strategy
When you would like to take advantage of the experience of those companies who went before you
When you want insights from a trustworthy advisor that is with deeply embedded local know how
When a direct contact person in your home market makes you feel comfortable
When you want to benefit from 40+ years’ of experience with business development in high growth markets

Asia Base’s 25-year anniversary

Blame it on the Chinese partner! (or?)

Chinese don’t ask questions – they ask answers!

GanBei! – here is your China investment agreement

Dutch bakery innovation for China

BakeryTechChina explores and assists the Chinese industrial bakery market and generates first sales during 2nd impact tour.

Asia Business Forum united the Larive group partners

Establishing a wholly owned subsidiary in China

Market research and market entry survey China

Contact

When do we match?

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