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Bugaboo | Market entry Korea

Bugaboo | Market entry Korea

Bugaboo is a mobility concept creator and leading designer and producer of strollers and stroller accessories. Larive has supported Bugaboo with establishing its own legal entity in South Korea. Furthermore Larive helped Bugaboo gathering market intelligence, assessing the competitive landscape, identifying local distribution channels and certification requirements (safety testing regime). For the locally established entity, Larive identified key-personnel (country manager, marketing coordinator and sales representatives).

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