Sannam S4 represents the Larive Group in India. Together we support our clients with business intelligence, market entry and growth strategies, implementation, post-entry services, Public Private Partnerships, grants and finance. Sannam S4 provides a unique blend of sector expertise mixed with technical delivery skills in finance and accounting, tax and compliance, market research, staff recruitment and HR advisory, marketing and administration and a network of business centers to support new entrants to the market.
The Indian market can be highly rewarding, but initiatives can fail for various reasons. We believe in partnerships and coordinate, amongst others consortia of Dutch companies in India under the flags of FoodTechIndia and HortiTechIndia. FoodTechIndia is a public-private initiative combining the strength of Dutch agro and food companies, knowledge institutes, governmental agencies and their Indian counterparts to reduce food wastage in India. HortiTechIndia focusses on bringing the Indian horticulture sector to the next level.
The Indian strategy
Through trial and error, we experienced how to do business in India. An important lesson is the need to have an Indian subsidiary. There are many challenges to doing business in India, and having a local chapter with local staff and a local strategy is a must. In India, we work closely with our partner Sannam S4 throughout the country in a number of different sectors.
Doing business in India can be challenging. It is of utmost importance to understand the culture and the local way of life. Patience is another keyword: doing business in India takes time. This is partly because bureaucracy is still flying high, even though the present Modi government is trying to make processes more effective. To deal with the bureaucracy, it is important to have a professional local agency that can help you with this.
Besides these challenges, India is a country with great opportunities and a growing economy from which Dutch companies can absolutely profit. Therefore, I would like to give one last advice to all entrepreneurs planning to do business in India: get advice from other people or businesses who have been present here for a longer period of time. Take your time to enter the Indian market, the results will be worth the effort.
Doing business in India can be challenging. It is of utmost importance to understand the culture and the way Indian people do business. Patience is another keyword: doing business in India takes time!
These clients successfully entered or expanded their business in India with the support of Larive:
- Schouten Europe – Grant application for and executing a pre-investment study for the establishment of a production facility in India
- 2030 Water Resources Group – Drip Irrigation in Karnataka, India
- Marel stork – Feasibility study for an investment in a slaughter line in India
- Opportunities & Challenges in the Indian Market: Lessons learned from Dutch Companies in India (RVO.nl 2018)
For more information about doing business in India please contact Davinia Lamme.