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DAF Trucks | Market entry strategy ASEAN

DAF Trucks | Market entry strategy ASEAN

DAF Trucks, part of the US-headquartered PACCAR Group, is a leading truck manufacturer. The company is particularly strong in the heavy vehicles (HCV >16 tons) segment.DAF has defined the Association of South East Asian Nations (“ASEAN”) region as a strategic growth market and has the ambition to increase its presence in this region, either via the export & distribution of complete trucks and/or local assembly. To assess market entry feasibility in the ASEAN region and define a market entry strategy, DAF assigned Larive to provide a thorough and objective overview of the legal framework related to truck import and local assembly in a number of priority markets in ASEAN.

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