Berli Jucker Foods Limited (BJF) and Danone Dairy Thailand (DDT) have decided to join hands to accelerate the expansion of Danone Dairy products in Thailand.
“BJC is very pleased to partner with Danone. Their products are familiar within the Thai market and BJC is confident that with our strong distribution network and full understanding of the Thai market, we will contribute to make Activia a tremendous success”. The President of BJC
The General Manager of Danone Dairy Thailand said “Danone is delighted to be teaming up with BJC, one of the leading consumer products companies in Thailand. We are very confident our combined strengths can bring our flagship Activia brand to a far greater number of Thai consumers, accelerating the growth of the fresh dairy market & promoting better digestive health for all”.
BJC is Thailand’s and Asean’s leading distributor and manufacturer of various products in various industries. BJC distribution portfolio includes packaging, fast moving consumer, healthcare and technical products. As for food products, BJF focuses on manufacturing, developing and introducing new products into the market, to meet the changing needs of consumers and to expand continuously.
About Danone Dairy Thailand
Danone entered the fresh dairy market in Thailand in 2007, with its flagship brand Activia.They are one of the fastest-growing food companies in the world. Its mission is to bring health through food to as many people as possible. In 2011, Danone generated sales of €19 billion, of which more than half were in emerging markets. Danone enjoys leading positions on healthy food in four businesses: fresh dairy products (n°1 worldwide), water (n° 2 on the packaged water market), baby nutrition (n°2 worldwide) and medical nutrition.
Larive Thailand successfully advised Danone in teaming up with a leading local Thai food conglomerate.