Difrax is a leading player in the design and branding of baby products, such as baby soothers, drinking bottles and accessories. Larive has supported Difrax with defining its market entry strategy in India and China and assessed the legal frameworks in both countries (import tariffs, trade restrictions, licenses & certifications, design & trademark protection and product liability). Based on a detailed profile, Larive shortlisted potential distributors for Difrax in India and China and organised orientation trips to meet with selected distributors.