East West Seed (EWS) provides high-quality vegetable seeds tailored to (sub)tropical regions across Asia, Africa and Latin America. With a strong focus on research and development, the company offers high-yielding seeds that support sustainable agriculture and food security.

EWS had the ambition to replicate its success in Asia into Africa where the application of hybrid vegetable seeds is still in the early development phase. Larive supported this through a comprehensive assessment of high-potential markets in Africa, leveraging Larive’s extensive expertise and local boots on the ground.

The assessments included analyses of the competitive landscape, compiling key players, production trends, distribution strategies, consumption volumes, imports and exports, and legal framework. Consequently, a decision-making model was produced, enabling EWS to prioritize geographies, crops and target groups paired with a market entry strategy per country.