Danone, the leading producer of fresh dairy products, water, early life nutrition and medical nutrition products has signed a Joint Venture agreement with Thailand-based manufacturer and distributor of innovative beverage products functional drinks Sappe, to develop, manufacture, market and distribute healthy hydration beverages in Thailand. Danone holds a 75-percent stake in the Joint Venture.
Thailand has the highest per capita consumption of non-alcoholic beverages in Asia and Thai consumers are eager to explore innovative food and beverage products and brands. Danone and Sappe will jointly launch B’lue in the Thai market, which is a fruity, vitamin-enhanced beverage that is low in sugar. The product is known as Mizone in China. B’lue will be available in three flavours including calamansi and pear.
Larive was Danone’s adviser in the selection of partner Sappe and structuring of the partnership.
Curious about how we can support your company to enter or expand their business in high growth markets?
Check our cases and services!
For more info, please contact Haiko Emanuel