Naijalink represents the Larive Group in Nigeria. Together we support our clients with business intelligence, market entry and growth strategies, implementation, post-entry services, Public Private Partnerships, grants and finance.
Naijalink is led by the motto ‘Understand the market, meet your clients, and enter the market’. The local team is managed by Thessa Brongers-Bagu.
Nigerian market prospect:
Nigeria is a frontier market with many opportunities. The economy is relatively diversified, GDP is the highest in Africa, and it has one of the largest populations in the world. Lagos is a quickly developing and improving powerhouse in its own right. However, it can be challenging to do business in the country and the dependency on oil for government and FX revenue is the weak underbelly of the Giant of Africa. The economy will emerge from 2016’s recession only slowly, negatively affected by policy deficiencies (particularly pertaining to the naira currency) and the weak oil sector. Uncertainty over the health of the president, Muhammadu Buhari, risks distracting policy-making and could create a power vacuum were he to spend further periods abroad seeking treatment as in early 2017. (Source: Naijilink 2017)
Promising sectors for western companies include: Aquaculture, Poultry, Dairy & Meat, Feed & Ingredients, Clean Tech, ICT, Oil & Gas and Energy.